Bon Bon: Movies for the Very Small Screen

The Third Screen Film Festival sounds like a lot of fun. It also sounds like an important milestone in the world of digital mass communications. Add those two things together and it's today's Club Medianote Bon Bon.

Third Screen is described in a July 8 article in the Los Angeles Times as "a sort of Sundance for the cellphone set." Original clips of eight minutes or less that were made for cellphone viewing are eligible.

The "Third Screen" designation comes from the idea that most of us now get mass media entertainment and information from two screens, television and the computer. But there is a third screen, the cellphone screen, that some believe will ultimately become a mass medium onto itself.

Submissions will be accepted until July 19. Around 3,000 submissions are expected.