Going...Going...Gone!

This Medianote was not presented to the MW 10:45 class.

ESPN, which according to your textbook was the most profitable part of the Disney media empire as recently as 2011, has just laid off a lot of employees. Obviously, its a whole new ballgame for the cable sports channel. NPR reports.

Questions...

•Is television a dying medium? Why or why not?

•Would you prefer to buy cable stations "a la carte," or do you prefer paying for a large bundle of stations?

•Does professional (and college) sports still draw younger viewers, or is the audience mostly middle-aged and older folks?

•What could ESPN do to make its program stream younger and more inclusive?