Driven to Distraction
It has to be scary to be a car company executive watching Google take the lead in driverless car technology. So it makes sense that Ford and Toyota are responding with car navigation and entertainment systems that bypass the rapidly-evolving tech giants. Reuters reports.
Questions...
•If a car self-drives, what communications could potentially be in the car?
•What information could be gathered from people out in their cars? How might advertisers use it?
•Are car radios obsolete?
Labels: advertising, audience segmentation, gaming, internet, mediaeffects, newspapers, radio, smartphones, socialnetworking, television, wirelessmedia
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