Resistance is Futile

Advertising is big business. And it is far more sophisticated than most consumers realize. But up to now it has largely been an art. That may be about to change.

Reuters News reports on an experiment of brain waves at City College of New York. The experiment measures video stimulus to which brains powerfully respond. The result, say researchers, could be future advertising that affects you on a profound level.

Questions...

•Is advertising ever unfair? If so, when?

•What are some examples of particularly powerful ads? Why are they powerful?

•Are you sure that your product preferences are really yours? Or are they a product of effective advertising?

•What are some of the negative side effects of advertising? What are some positive side effects?