Maybe NBC Means 'Nobody's Buying Commercials'

NBC Universal paid $2 billion for television rights to the 2010 and 2012 Olympic Games before the current recession, and before younger viewers began to focus on Facebook and YouTube. For the recently concluded winter games in Vancouver, this translated into 835 hours of programming on NBC Universal's broadcast and cable channels and, unfortunately, and estimated loss of around $250 million.

Oh yeah, and the Olympics are facing a growing problem with audience demographics: they are increasingly having trouble drawing the younger viewers that advertisers generally covet. The Los Angeles Times reports that the media company is left hoping for a wildly successful summer Olympics in London two years from now.