She's NOT Going to Disneyland

He sinks the winning basket in the NBA Finals, hits a winning homer in the 7th game of the World Series, drives into victory lane at the Indy 500, and for a while there was the obligatory "I'm going to Disneyland!" ad.

Top male athletes, according to a recent Los Angeles Times story, are more likely to score big endorsement contracts than top female athletes. And, as one MC101 student pointed out, two of the female sports figures who are getting some good endorsements--Golfer Michelle Wie and Race Car Driver Danica Patrick--have gained their greatest fame competing against men.

Gabcast! Club MediaNote #39